TY  - BOOK
AU  - Kapferer,Jean-Noël
TI  - The new strategic brand management: advanced insights and strategic thinking 
SN  - 9780749465162 (ebk.)
U1  - 658.8/343 23
PY  - 2012///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Brand name products
KW  - Management
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=429882
ER  -