Watson, Tom,  1950- <br/><br/>
Evaluating public relations  a best practice guide to public relations planning, research and evaluation /  [electronic resource] : 
Tom Watson and Paul Noble. 
 - 2nd ed. 
 - London ;  Philadelphia :  Kogan Page,  2007. 
 - 1 online resource (iv, 252 p.) :  ill. 
 - PR in practice series .
 - PR in practice series. .
<br/><br/> Previous ed.: 2005. 
<br/><br/>Includes bibliographical references (p. [244]-250) and index. 
<br/><br/><label>ISBN: </label>9780749452780 (ebk.) 0749452781 (ebk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Evaluation.<br/>Public relations--Evaluation--Case studies.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>659.2