TY  - BOOK
AU  - Watson,Tom
AU  - Noble,Paul
TI  - Evaluating public relations: a best practice guide to public relations planning, research and evaluation 
T2  - PR in practice series
SN  - 9780749452780 (ebk.)
U1  - 659.2 22
PY  - 2007///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Public relations
KW  - Evaluation
KW  - Case studies
KW  - Electronic books
N1  - Previous ed.: 2005; Includes bibliographical references (p. [244]-250) and index
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=209112
ER  -