Effective media relations : how to get results /
Michael Bland, Alison Theaker & David Wragg.
- 3rd ed.
- London ; Sterling, VA : Kogan Page, 2010.
- x, 150 p. ; 24 cm.
- PR in practice series .
- PR in practice series. .
"CIPR, Chartered Institute of Public Relations."
Includes bibliographical references (p. 141-142) and index.