Handbook of International Advertising Research  [electronic resource] / 
edited by Hong Cheng. 
 - 1 online resource. 
 - Handbooks in communication and media .
 - Handbooks in communication and media. .
<br/><br/><label>ISBN: </label>9781118378465 (electronic bk.) 1118378466 (electronic bk.) 9781118378496 (electronic bk.) 1118378490 (electronic bk.) 1306403510 (ebk) 9781306403511 (ebk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research.
<br/><br/><label>Dewey Class. No.: </label>659.1072