TY  - BOOK
AU  - Arens,William F.
AU  - Weigold,Michael F.
AU  - Arens,Christian
TI  - Contemporary advertising and integrated marketing communications
SN  - 9780071318389 (pbk. : international ed.)
U1  - 659.1 
PY  - 2013///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -