Palmer, Adrian. <br/><br/>
Introduction to marketing :  theory and practice / 
Adrian Palmer. 
 - 3rd edition. 
 - xxxi, 542 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780199602131 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAL 2012