TY  - BOOK
AU  - Palmer,Adrian
TI  - Introduction to marketing: theory and practice 
SN  - 9780199602131 (pbk.)
U1  - 658.8 
PY  - 2012///]
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -