Questionnaire design how to plan, structure and write survey material for effective market research / [electronic resource] :
Ian Brace.
- 2nd ed.
- London ; Philadelphia : Kogan Page, 2008.
- 1 online resource (305 p.) : ill.
- Market research in practice series .
- Market research in practice series. .
Includes bibliographical references (p. [286]-293) and index.