McCorkell, Graeme,  1934- <br/><br/>
Direct and database marketing / 
Graeme McCorkell. 
 - London :  Kogan Page,  2006. 
 - 315 p. :  ill. ;  24 cm. 
<br/><br/> "The Institute of Direct Marketing." 
<br/><br/>Includes bibliographical references (p. [307]) and index. 
<br/><br/><label>ISBN: </label>9780749419608 (pbk.) 0749419601 (pbk.) 0749419520 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.<br/>Database marketing.
<br/><br/><label>Dewey Class. No.: </label>658.872  / MAC 2006