TY  - BOOK
AU  - McCorkell,Graeme
TI  - Direct and database marketing
SN  - 9780749419608 (pbk.)
U1  - 658.872 
PY  - 2006///
CY  - London
PB  - Kogan Page
KW  - Direct marketing
KW  - Database marketing
N1  - "The Institute of Direct Marketing."; Includes bibliographical references (p. [307]) and index
ER  -