TY  - BOOK
AU  - Wirtz,Jochen
AU  - Chew,Patricia
AU  - Lovelock,Christopher H.
TI  - Essentials of services marketing
SN  - 9789810686185 (pbk.)
U1  - 658.8 
PY  - 2012///
CY  - Singapore
PB  - Pearson Education South Asia
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -