Baisya, Rajat K. <br/><br/>
Branding in a competitive marketplace / 
Rajat K. Baisya. 
 - xxxi, 229 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references (pages 221-224) and index. 
<br/><br/><label>ISBN: </label>9788132110590 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.827  / BAI 2013