Chernev, Alexander. <br/><br/>
Strategic marketing management / 
Alexander Chernev. 
 - 7th ed. 
 - [Chicago, Ill.] :  Cerebellum Press,  2012. 
 - vi, 246 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781936572168 (hbk.) 9781936572151 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / CHE 2012