TY  - BOOK
AU  - Chernev,Alexander
TI  - Strategic marketing management
SN  - 9781936572168 (hbk.)
U1  - 658.802 
PY  - 2012///
CY  - [Chicago, Ill.]
PB  - Cerebellum Press
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -