TY  - BOOK
AU  - Hegarty,John
TI  - Hegarty on advertising: turning intelligence into magic 
SN  - 9780500515563 (hbk.)
U1  - 659.1092 
PY  - 2011///
CY  - London
PB  - Thames & Hudson
KW  - Hegarty, John,
KW  - Advertising executives
KW  - Biography
KW  - Advertising agencies
KW  - Management
N1  - Includes index; "105 illustrations, 84 in colour"
ER  -