Dyer, Gillian. Advertising as communication [electronic resource] / Gillian Dyer. - London ; New York : Routledge, 1982. - 1 online resource (230 p.) - Studies in culture and communication . - Studies in culture and communication. . Includes bibliographical references and index. ISBN: 9780203158340 (ebk.) 0203158342 (ebk.) Subjects--Topical Terms: Advertising. Index Terms--Genre/Form: Electronic books. Dewey Class. No.: 659.1