TY  - BOOK
AU  - Peterson,Robert A.
TI  - Electronic marketing and the consumer
SN  - 0761910697 (acid-free paper)
U1  - 658.84 
PY  - 1997///
CY  - Thousand Oaks, CA
PB  - SAGE Publications
KW  - Electronic commerce
KW  - Broadcast advertising
KW  - Twenty-first century
KW  - Forecasts
KW  - Internet marketing
N1  - Includes bibliographical references (p. [175]-181) and index
ER  -