Ramaswamy, V. S. <br/><br/>
Marketing management :  global perspective Indian context / 
V.S. Ramaswamy, S. Namakumari. 
 - Fifth edition. 
 - xlv, 788 pages :  illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781259026416 (paperback) 1259026418 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.--India<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAM 2013