Yarrow, Kit,  1958- <br/><br/>
Decoding the new consumer mind :  how and why we shop and buy / 
Kit Yarrow ; foreword by Paco Underhill. 
 - First edition. 
 - 1 online resource (x, 214 pages) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781118859315 (electronic bk.) 1118859316 (electronic bk.) 9781118859582 (electronic bk.) 1118859588 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumers--Psychology.<br/>Consumption (Economics)--Psychological aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>339.4/7019