TY  - BOOK
AU  - Yarrow,Kit
TI  - Decoding the new consumer mind: how and why we shop and buy 
SN  - 9781118859315 (electronic bk.)
U1  - 339.4/7019 23
PY  - 2014///]
CY  - San Francisco, CA
PB  - Jossey-Bass
KW  - Consumer behavior
KW  - Consumers
KW  - Psychology
KW  - Consumption (Economics)
KW  - Psychological aspects
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=752667
ER  -