Robertson, David C.

Brick by brick : how Lego rewrote the rules of innovation and conquered the global toy industry / David C. Robertson with Bill Breen. - xii, 305 pages, 8 unnumbered pages of plates : illustrations (some color) ; 20 cm

Originally published : 2013.

Includes bibliographical references and index.

9781847941176 (paperback)


LEGO koncernen (Denmark)--History.


Toy industry--Management.--Denmark
Corporate turnarounds--Denmark.

338.7688725 / ROB 2014