TY  - BOOK
AU  - Erwin,Kim
TI  - Communicating the new: methods to shape and accelerate innovation 
SN  - 9781118421987 (electronic bk.)
U1  - 658.4/5 23
PY  - 2014///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Communication in marketing
KW  - New products
KW  - Business communication
KW  - Communication in organizations
KW  - Communication in management
KW  - Electronic books
N1  - Includes index; Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=612596
ER  -