James, Melanie, <br/><br/>
Positioning theory and strategic communications :  a new approach to public relations research and practice / 
Melanie James. 
 - 1 online resource (243 pages) :  illustrations. 
 - Routledge New Directions in Public Relations & Communication Research .
 - Routledge new directions in public relations and communication research. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781315886084 (e-book) 9781134615254 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>659.2