TY  - BOOK
AU  - James,Melanie
TI  - Positioning theory and strategic communications: a new approach to public relations research and practice 
T2  - Routledge New Directions in Public Relations & Communication Research
U1  - 659.2 23
PY  - 2014///
CY  - Oxfordshire, England, New York
PB  - Routledge
KW  - Public relations
KW  - Electronic books
N1  - Includes index
UR  - https://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10883219
ER  -