Advertising :  types of methods, perceptions and impact on consumer behavior / 
editors, Lucas Barreau. 
 - 1 online resource. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781629486130 (electronic bk.) 1629486132 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Consumer behavior.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>659.1