Policy and marketing strategies for digital media / 
edited by Yu-li Liu and Robert G. Picard. 
 - 1 online resource (327 pages) :  illustrations. 
 - Routledge studies in new media and cyberculture ;  19 .
 - Routledge studies in new media and cyberculture ;  19. .
<br/><br/> First published 2014 by Routledge. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781315794303 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telecommunication policy.<br/>Telecommunication--Marketing.<br/>Mass media--Technological innovations.<br/>Digital media.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>384.068/4