Kotabe, Masaaki. <br/><br/>
International marketing / 
Masaaki Kotabe, Al Marshall, Swee Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin E. Roberts, Kristriaan Helsen. 
 - 4th Asia-Pacific edition. 
 - xvii, 645 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781118362518 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia.<br/>Marketing--Pacific Area.<br/>International business enterprises--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT 2014