TY  - BOOK
AU  - Kotabe,Masaaki
AU  - Helsen,Kristiaan
AU  - Marshall,Al
AU  - Ang,Swee Hoon
AU  - Griffiths,Kathleen M.
AU  - Voola,Ranjit
AU  - Roberts,Robin E.
AU  - Helsen,Kristriaan
TI  - International marketing
SN  - 9781118362518 (paperback)
U1  - 658.8 
PY  - 2014///
CY  - Milton, Qld
PB  - John Wiley and Sons Australia
KW  - Marketing
KW  - Asia
KW  - Pacific Area
KW  - International business enterprises
N1  - Includes bibliographical references and index
ER  -