TY  - BOOK
AU  - Berger,Jonah
TI  - Contagious: why things catch on 
SN  - 9781471111693 (paperback)
U1  - 658.8342 
PY  - 2013///
CY  - London
PB  - Simon & Schuster
KW  - Consumer behavior
KW  - New products
KW  - Popularity
KW  - Economic aspects
N1  - Includes bibliographical references and index
ER  -