Futrell, Charles. Fundamentals of selling : customers for life through service / Charles M. Futrell. - Thirteenth edition. - xxxvi, 630 pages : color illustrations ; 27 cm. Includes bibliographical references (pages 603-607) and index. ISBN: 9780077861018 (hardback) 0077861019 (hardback) Subjects--Topical Terms: Selling. Dewey Class. No.: 658.85 / FUT 2014