Doole, Isobel,  1954- <br/><br/>
Strategic marketing decisions 2008-2009  [electronic resource] / 
Isobel Doole and Robin Lowe. 
 - Oxford :  Butterworth-Heinemann,  c2008. 
 - 1 online resource (vii, 244 p.) :  ill. 
 - The Official CIM coursebook .
 - Official CIM coursebook. CIM coursebook. .
<br/><br/> "Professional postgraduate diploma in marketing 2008-2009."-- Cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781136018428 (electronic bk.) 1136018425 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Examinations--Study guides.<br/>Strategic planning.<br/>Marketing--Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>658.802