Parente, Donald. <br/><br/>
Advertising campaign strategy / 
Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson. 
 - Fifth edition. 
 - xxiii, 401 pages ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781133434801 (paperback) 1133434800 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.113  / PAR 2015