Coville, Andrea. <br/><br/>
Relevance :  the power to change minds and behavior and keep you ahead of the competition / 
Andrea Coville, Chief Executive Officer, Brodeur Partners ; with Paul B. Brown. 
 - viii, 178 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781937134822 (hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition.<br/>Meaning (Psychology)--Social aspects.<br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>659.2  / COV 2014