TY  - BOOK
AU  - Coville,Andrea
AU  - Brown,Paul B.
TI  - Relevance: the power to change minds and behavior and keep you ahead of the competition 
SN  - 9781937134822 (hardcover)
U1  - 659.2 
PY  - 2014///]
CY  - Brookline, MA
PB  - Bibliomotion, books + media
KW  - Competition
KW  - Meaning (Psychology)
KW  - Social aspects
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -