Cases on consumer-centric marketing management  [electronic resource] / 
Vimi Jham and Sandeep Puri, editors. 
 - Hershey, PA :  Business Science Reference,  2014. 
 - xxi, 351 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>9781466643581 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management--Case studies.<br/>Customer relations--Case studies.<br/>Customer services--Case studies.<br/>Consumer behavior--Case studies.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C335 2014eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/343