TY  - BOOK
AU  - Temporal,Paul
TI  - Branding for the public sector: creating, building and managing brands people will value 
SN  - 9781118756317 (hardback)
U1  - 352.748 
PY  - 2015///
CY  - Chichester, West Sussex
PB  - Wiley
KW  - Government marketing
KW  - Government publicity
KW  - Public relations and politics
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -