TY  - BOOK
AU  - Simon,Phil
TI  - Too big to ignore: the business case for big data 
T2  - Wiley & SAS business series
SN  - 9781118642108 (electronic bk.)
U1  - 006.3/12 23
PY  - 2013///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Data mining
KW  - Database management
KW  - Business
KW  - Data processing
KW  - Big data
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Due to publisher license, access is restricted to authorised GRAIL clients only. Please contact GRAIL staff
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=561469
ER  -