TY  - BOOK
AU  - Yoo,Kyung-Hyan
AU  - Gretzel,Ulrike
AU  - Zanker,Markus
TI  - Persuasive recommender systems: conceptual background and implications 
T2  - SpringerBriefs in electrical and computer engineering,
SN  - 9781461447023 (electronic bk.)
U1  - 004 23
PY  - 2013///
CY  - New York, NY
PB  - Springer
KW  - Recommender systems (Information filtering)
KW  - Electronic books
N1  - Includes bibliographical references
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=537569
ER  -