Psychology of branding  [electronic resource] / 
W. Douglas Evans, editor. 
 - [Hauppauge, NY] :  Nova Science Publishers,  2013. 
 - xi, 240 p. 
 - Psychology research progress .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>9781626188815 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.