TY  - BOOK
AU  - Douglas Evans,W.
ED  - ebrary, Inc.
TI  - Psychology of branding
T2  - Psychology research progress
PY  - 2013///
CY  - [Hauppauge, NY]
PB  - Nova Science Publishers
KW  - Branding (Marketing)
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - https://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10738755
ER  -