TY  - BOOK
AU  - Eagle,Lynne
TI  - Marketing communications
SN  - 9780415507707
U1  - 658.8/02 23
PY  - 2015///
CY  - Oxfordshire, England, New York, New York
PB  - Routledge
KW  - Communication in marketing
KW  - Advertising
KW  - Electronic books
N1  - Includes index
UR  - https://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10921619
ER  -