Tanner, John F. <br/><br/>
Analytics and dynamic customer strategy :  big profits from big data / 
John F. Tanner. 
 - xviii, 235 pages :  illustrations ;  24 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118905739 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Relationship marketing.<br/>Big data.
<br/><br/><label>Dewey Class. No.: </label>658.834  / TAN 2014