Communicating the new how to make the complex, unfamiliar or still-fuzzy understandable to others / [electronic resource] :
Kim Erwin.
- Hoboken, NJ : John Wiley & Sons, Inc., c2014.
- 1 online resource (256 p.)
Includes index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
9781118394175 (pbk.) 9781118421987 (e-book)
Communication in marketing. New products. Business communication. Communication in organizations. Communication in management.