TY  - BOOK
AU  - Erwin,Kim
ED  - ebrary, Inc.
TI  - Communicating the new: how to make the complex, unfamiliar or still-fuzzy understandable to others 
SN  - 9781118394175 (pbk.)
U1  - 658.4/5 23
PY  - 2014///
CY  - Hoboken, NJ
PB  - John Wiley & Sons, Inc.
KW  - Communication in marketing
KW  - New products
KW  - Business communication
KW  - Communication in organizations
KW  - Communication in management
KW  - Electronic books
KW  - local
N1  - Includes index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - https://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10738081
ER  -