TY  - BOOK
AU  - Tapp,Alan
AU  - Whitten,Ian
AU  - Housden,Matthew
TI  - Principles of direct, database and digital marketing
SN  - 9780273756507 (paperback)
U1  - 658.872 
PY  - 2014///]
CY  - Harlow
PB  - Pearson Education Limited
KW  - Direct marketing
KW  - Database marketing
KW  - Internet marketing
N1  - Includes bibliogrphical references and index
ER  -