TY  - BOOK
AU  - Cahill,Dennis J.
ED  - ebrary, Inc.
TI  - How consumers pick a hotel: strategic segmentation and target marketing 
T2  - Haworth Marketing Resources : Innovations in Practice & Professional Services
U1  - 647.640688 23
PY  - 2010///, c1997
CY  - New York, London
PB  - Routledge
KW  - Hotels
KW  - Marketing
KW  - Market segmentation
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2014; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - https://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10704153
ER  -