Fashion branding and consumer behaviors :  scientific models / 
Tsan-Ming Choi, editor. 
 - 1 online resource (153 pages) :  illustrations. 
 - International Series on Consumer Science,  2191-5679 .
 - International series on consumer science. .
<br/><br/>Includes bibliographical references at the end of each chapters and index. 
<br/><br/><label>ISBN: </label>9781493902774 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management.<br/>Advertising--Brand name products.<br/>Advertising--Fashion.<br/>Consumer behavior--Psychological aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>658.827