Kotabe, Masaaki. <br/><br/>
International marketing / 
Masaaki Kotabe, Kristriaan Helsen. 
 - Sixth edition, International student version 
 - xxiv, 595 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781118830284 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>International business enterprises--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT 2015