TY  - BOOK
AU  - Kotabe,Masaaki
AU  - Helsen,Kristiaan
TI  - International marketing
SN  - 9781118830284 (paperback)
U1  - 658.8 
PY  - 2015///]
CY  - Singapore
PB  - John Wiley & Sons Singapore
KW  - Marketing
KW  - International business enterprises
N1  - Includes bibliographical references and indexes
ER  -